Was the Peugeot 308’s slap predictable?

Designed, enjoyable to drive, available with multiple energy options and more technologically advanced than ever, the Peugeot 308 has accumulated many advantages on paper to be voted Car of the Year. Alas, she didn’t even make it to the podium.

Every spring eve, the automotive industry waits for a verdict on the election of the car of the year. This award was presented by 60 journalists from 21 European countries, including L’Automobile magazine, to the novelty they liked the most. An undeniable selling point for the model that inherits it – even if the Jaguar E-Pace didn’t explicitly transform the test… – this award crowns a set of services provided by the car and its manufacturer based on objective but also more personal criteria.. That’s what the victory, this year, Kia EV6 is remembered for. Original, dynamic, but above all 100% electric Korean, like the other 5 finalists (Hyundai Ioniq 5, Ford Mustang Mach E, Cupra Born, Renault Mégane E-Tech and Skoda Enyaq), the first in COTY history. So the attacker was a Peugeot 308. A funny underdog if you know that in January 2022, the addition of its six adversaries doesn’t even account for half of the compact’s sales (2,307) in France.

Available in petrol, diesel, plug-in hybrid, sedan and station wagon. Nevertheless, Peugeot embodies the archetype of the best-selling car in Europe, and its drivability is objectively superior to that of its competitors.. Not to mention its prices, which are logically much lower than “zero emissions”. So many elements that allow it to answer all the demands of European motorists and predispose it to victory on paper. It was her that L’AM put in first place in their ranking, regardless of her French origin.

2022 Kia EV6 car.©Kia

308 a victim of your strengths

As a result, these undeniable qualities did not allow Peugeot even to climb the podium. Even worse, no country has put it at the top of their list. A noticeable opposition, which, however, can be explained. Among the many all-electric models, the 308 looked almost like an ugly duckling. And what today is an undeniable advantage in sales, in the end caused him damage. Even if its aggressive looks and highly techno interior cast a shadow, Sochaux embodies a lesser future for cars than all of its competitors.

Admittedly, the EV6, Ioniq 5, and other Cupra Borns are currently only up to a few grants and uses, but the COTY jury should also reward manufacturers who think about the car of the future.. Which has a good chance of going electric, despite all the brakes and caveats we regularly point out. Kia, which reached the final four times without a single reward, is somewhere reaping the fruits of many years of work carried out in parallel with Hyundai on an electric car. Where Peugeot, having doubted 100% electricity for a long time before suddenly turning around without even believing it, is now late. No one knows whether the heat engine will no longer be able to claim the title of car of the year from now on. but 2022 will certainly be a turning point in the history of the oldest European automotive award. (1964).

2022 Car of the Year Election Results

  • Kia EV6: 279 points
  • Renault Megane E-Tech: 265 points
  • Hyundai Ioniq 5: 261 points
  • Peugeot 308: 191 points
  • Skoda Enyaq: 185 points
  • Ford Mustang Mach-E: 150 points
  • Cupra Born: 144 points