Lancia was one of the most prestigious Italian manufacturers before it gradually collapsed over the decades and then became almost anonymous with a lone Ypsilon on its soil. “Survive or perish” was Lancia’s motto even before the merger with Stellantis. but today we can say that Lancia is saved. Either way, that’s what we hope for this big name in the automotive industry, even if we can’t help but think, reading the press release, that Stellantis hasn’t really done its best on this group’s 100th premium brand. Lancia will find itself next to the DS, which is struggling outside of Europe, Alfa Romeo, which no longer has the right to make a mistake, and Peugeot, which is constantly moving up the market. Internal competition has increased due to the supposedly high position of Lancia, whose growth plan is finally known.
Three new Lancias, all electric
The presentation of the recovery plan itself did not come as a surprise, as three new models have already been announced. Initially, Lancia will sell a replacement for the Ypsilon that has so far carried the Italian brand on its soil. Thus, the city car will be electric and will be released in 2024. But for now, Lancia remains very cautious about the technical bases used, even if the Stellantis chart is already giving clues. Thus, the future Ypsilon should be based on the second generation eCMP platform., which will be used in particular in the next Peugeot e-208 and its derivatives in the group. The use of a completely new SMLA “Maly” seems to be premature, since it should not be launched before 2026.
Oggi nominiamo i nuovi Brand Country Manager and annunciamo il Piano Strategico a 10 Anni del Brand. pic.twitter.com/om8Y0K0cPl
— Lancia (@LanciaAuto) May 20, 2022
On the other hand, it’s more vague for other electric Lancias. In 2026, the Italian manufacturer plans to launch its flagship, an all-electric car with a length of about 4.60 meters.which this time could very well be an SUV based on the STLA “Medium” platform widely used in the C and D segments. These are, in particular, the Peugeot 3008 and other important Alfa Romeo, DS or Opel models.
Finally, Lancia’s latest cornerstone will be the new Delta, but you’ll have to be patient: the launch is scheduled for 2028! Again, this should be the STLA Medium platform.. The direct consequence of this is that the Delta will be the cousin of the future electric Peugeot 308 and other equivalent models of the group, even if Lancia emphasizes nobler materials and unique styling: “inspired by the exclusive materials of its former emblematic models such as the Gamma, Thema and Flavia , the new generation of Lancia will offer a comfortable environment with simple and intuitive on-board technologies, in keeping with its DNA. SALA, Sound Air Light Augmented (“sala” means “living room” in Italian), will be a minimalistic and intelligent virtual interface that will give the customer complete control over the car’s interior, from the audio system to the air conditioning and lighting, with a single command.” Of which to act.
Only five countries affected by Lancia’s return
We told you in the preamble, Lancia’s return seems timid. Needless to say, the sprawling Stellantis today faces the same challenges as its German counterpart Volkswagen: how to reconcile the multitude of generic or premium brands in a very mature European market and where the pie is shared by many gourmets? Therefore, it is not surprising that Stellantis is being cautious. Lancia will release only three models this decade and in just six markets: France, Spain, Italy, Germany, the Netherlands and, of course, Italy. Lancia will only be represented in 60 major European cities with a network of 100 distributors. According to Stellaantis, this is only the first step in an “internationalization process” that aims to capture 50% of Lancia’s online sales. A new distribution channel that will also be increasingly used by… Cupra, Lancia’s natural Spanish competitor.