technological architecture that meets the challenges of online sales


Individualization of services and products, ever tighter time-to-market restrictions, consumer versatility, online stores are facing increasingly complex challenges that require them to be exceptionally flexible and able to reinvent themselves.

The headless approach is currently proving to be one of the smartest technological solutions for updating the front end with minimal effort on the back end.

Also called composable, technology architecture headless trade aims to isolate front-end and back-end in order to get e-commerce sites that are easier to manage, more modular and, above all, can be more responsive in terms of innovation. Between them, information flows through APIs (Application Programming Interface), which are conduits that link different systems. “Today, successful innovation and personalization require modern and flexible technologies.”, confirms Hugo Simon, Head of Account Management and Senior Account Manager at BigCommerce.

The headless approach is being promoted today by a large number of players united in the MACH (Microservices, API-first, Cloud-native SaaS and Headless) alliance, which represents and defends an open and optimal business technology ecosystem. Their message is clear: “Corporate packages are no longer the ‘safest choice’. MACH ecosystem. It is flexible, manageable and always up to date.”

Guaranteed return on investment

If moving to a headless architecture represents a cost with an onboarding phase for employees, its ability to help teams improve the customer experience, guaranteeing better conversion rates and therefore increased sales, provides an undeniable payoff. on investment. “In particular, it provides an opportunity to accelerate international growth by prioritizing content creation, winning new customers in other markets, or launching a new brand or new light industry. It is clear that this provides a real opportunity to reinvent ourselves and always be closer to the needs and demands of customers.” adds Hugo.

An approach open to all companies

The headless approach is designed for all types of businesses and any size. “Everyone can do it, it’s not reserved for the elite” confirms Hugo. So you might want to be a SMB and consider a composable transformation. “On the other sidesays Hugo, it must be taken into account that this requires human and financial resources, as well as time.“Therefore, it will be necessary to analyze and audit the existing situation in order to determine whether the transaction is possible. From a technological standpoint, it is clear that companies that have already adopted a microservices approach will have an easier time making this transition. In terms of human resources, it will also be necessary to create training systems for internal teams and accompany them with experts and agencies to ensure that the new architecture is used optimally. “Team mobilization is very important. Headless technology is clearly moving away from monolithic, which suggests an adaptation phase. But in the end, merchants get full control over their ecosystem and the ability to constantly upgrade to adapt to market changes and the new needs of their customers.” says Hugo Simon.

To better understand the headless approach and whether it is suitable for your organization, download BigCommerce infographic.