quickly find the cheapest sites.

According to the new DISTRI PRIX Bio index, La Fourche, an online organic retailer that sells organic products through a community of contributors, is far ahead of its competitors.

But this DISTRI PRIX is now accompanied by another index:

DISTRI PRIX Bio, which launches its first release in the month of May (compared to prices from 1st to 30th April). If thirteen retail giants are compared in the global index, then seven are compared in organic products.

But this DISTRI PRIX is now accompanied by another index:

And the result is clear. La Fourchette, an online organic selling site, is 16% cheaper than average, says Olivier Dover.

This confirms its slogan the best organic products at low prices. However, there is an annual fee of €59.90 to consider as the site operates with a community of contributors. In the back, Green Weez (owned by Carrefour) is at eleven points, while Satoriz and Les Comptoirs de la bio are at fourteen.

Precise Process

Then the prices are higher in stores that are even better known to the general public, such as Biocoop (+16), L’Eau Vive (+17) and especially Naturalia, which closes in at almost thirty points. To achieve this classification, the DISTRI PRIX Bio index is based on the principle of an average product price index. All products of the same brand are compared.

Then, for each of the products selected in the first step, an average market price is calculated, a price weighted by the number of outlets that sell that product. This gives the average market price for each outlet and each product.

It remains only to set the index of the outlet, taking the average of the indices calculated earlier, and then we will get the final index of the store. A total of 1,400 La Fourchette products were compared, almost 3,700 from Green Weez and 2,700 from Satoriz. Last in this ranking, Naturalia had 2,592 products studied.

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Why French people buy less organic food in supermarkets

If until now it was about a slowdown, now the numbers are clear: this is really a fall.

In supermarkets and hypermarkets (GMS), sales of organic* consumer products fell by 1.3% in the first ten months of the year, i.e. from January to October 2021, according to Nielsen data published by specialized website Lineaires.

Poor performance for a market accustomed to single or even double digit growth in recent years. During this period, non-organic food sales increased by 0.3%. In comparison, organic food sales grew by 15.2% from January to October 2020. A real slap.

So why are French people consuming less organic food when shopping in supermarkets in recent months? The first explanation is market saturation: now 98% of French households are buyers of organic products. In 2018, this figure was only 93%, but since 2020 it has stabilized. The organic market is no longer attracting as many new consumers as before, which logically slows down its growth.

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Another declining metric is shopping frequency, which is the number of times per year that organic products are bought at the checkout, with an average of 28 per year, according to Nielsen.

And it doesn’t increase at all. In recent years, this figure has increased by 2 to 3 points per year.

If consumption is down, the variety of supply also has something to do with it. Until April 2020, the assortment, that is, the number of organic products offered in stores, increased by an average of about 20%. In October 2021, its growth fell to just +2.5%. Therefore, fewer new products are offered, creating fewer new in-store shopping opportunities.

Thanks to this combination of factors, the weight of organic products in French consumer purchases fell by 0.1 points for the first time. Now it accounts for 5.1% of sales. This trend is strongest among the most modest households: -0.1 points and only 3.1% of sales.

Conversely, the richest households continue to consume more organic products. The latter accounted for 7.4% of their purchases and increased by +0.4 points.

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This trend should be confirmed in the coming months by rising food prices.

These are frequently consumed foods such as groceries, dairy products, fresh produce, liquids, cleaning and hygiene products.