Nissan Canada Unveils Driver Assistance Technologies During National Road Safety Week

According to a 2022 survey conducted by Nissan Canada in collaboration with the Canadian Safety Board, four out of five Canadians said they are used to having at least one driver assistance feature in their car. The survey also shows that about seven out of ten drivers believe that these technologies can help them prevent the risk of accidents.

Driver assistance technologies refer to all elements installed in a vehicle to facilitate driving and, above all, to improve vehicle and road safety. These elements can be intelligent cruise control, blind spot and lane departure warning systems, forward collision warning systems, rear view cameras, rear automatic braking system, and many others. According to the survey results, Canadians rely heavily on these technologies for their peace of mind.

To raise awareness for National Road Safety Week, which will take place May 17-23 this year, automotive giant Nissan and the Canadian Safety Council, a non-profit charity, have joined forces to identify automotive technologies that help Canadians feel safer on the road. roads. Canadian roads. As driver assistance features become more important in Canada’s road safety, this study aims to better understand which features Canadians consider most important and enable automakers to provide the most user-friendly and desirable technologies in vehicles.

“Nissan was the first manufacturer to bring advanced driver assistance technology to the market, and we are constantly striving to develop the most useful safety features for our most popular models,” said Steve Milett, president of Nissan Canada Inc. “The results of this survey reflect our own internal research, which helps us understand the needs and expectations of our customers. The information we gathered helped us develop the Nissan 360° Safety Shield, a suite of advanced driver assistance systems that use electronic assistance features to improve driver comfort and safety. These tools are now standard on 10 of our most popular models. »

“Our goal is to instill confidence among Nissan owners in the safety of their car. Understanding how Canadians view safety features will help us develop technologies that meet consumer needs and expectations,” added Mr. Milett.

In fact, 72% of respondents believe that driver assistance technologies can help them avoid the risk of collisions, and 67% of them also indicate that these technologies make them feel safer behind the wheel.

“Driving requires constant attention from the driver,” said Gareth Jones, President and CEO of the Canadian Safety Council. “Attention and concentration behind the wheel at all times remain imperative, and while driver assistance technologies do not relieve the driver of the obligation to drive carefully, it is clear that the correct use of these tools contributes to safer driving and road safety in general. . »

The survey results show that Canadians consider blind spot warning systems (59%), reversing cameras (58%) and cruise control (55%) as the most important driver assistance technologies. In addition, 71% of respondents said safety features would be a top priority when buying a new car, and three out of five respondents (61%) said they would not buy a new car without safety features they know and rely on.

Nissan Canada offers a suite of driver assistance systems in most of its vehicles. The Nissan 360° Safety Shield includes blind spot warning, automatic emergency braking with pedestrian detection, lane departure detection, cross traffic alert, rear automatic emergency braking and high beam assist. These technologies are standard on the Nissan LEAF, Altima, Sentra, Maxima, Kicks, Qashqai, Rogue, Pathfinder, Armada and Frontier. In addition, Nissan Canada offers the optional ProPILOT Assist, a user-friendly driver assistance system that combines Nissan’s advanced driver assistance technologies with intelligent cruise control technologies.

When it comes to future vehicle safety technologies, more than half of respondents believe that autonomous vehicles are the future, and Nissan shares this sentiment. The automaker is developing vehicle control and driver assistance technology that uses real-time information about the vehicle’s surroundings through next-generation high-performance LIDAR technology, radar and cameras to better prevent the risk of collisions.

As part of the National Road Safety Week campaign, May 17-23, 2022, Nissan Canada and the Canadian Safety Board are urging motorists to be vigilant and alert while driving to prevent the risk of tragic accidents among vulnerable road users.