Unifrance: What is the philosophy of the series? Drones ? How did the project come about?
Rafael Mathieu: We believe that as a producer and distributor of content for children, we have a great responsibility for what we broadcast. Thus, initially we were looking for projects that would allow us to highlight topics such as modern technology or environmental issues that are important to our society. Drones is the culmination – a kind of marriage – of these two desires.
So we wanted a series set in the world of drones, with serious social issues and charming characters. kick ass. An entertaining series above all, of course, but one that conveys very strong values: to inspire without wanting to teach.
The location of the female characters is, of course, especially close to us. The idea is to make it clear that girls can do anything, including investing in technology areas that prejudice or self-censorship leaves for boys. We also want to show that girls don’t have to be girl caricatures to be cool!
But Droneers is first and foremost an artistic and friendly encounter with Sylvain dos Santos, the series’ showrunner and designer.
The series is aimed at children aged 6-10. What are its opportunities for communicating with children around the world?
RM: The challenge is always to speak to the widest possible audience. Droneers is, in our opinion, a deeply inclusive series that both boys and girls can enjoy. Our approach, which is as exciting as it is open to the world, also means that this series can find its place with both public and private partners.
We also have a series that takes place on islands with heroes, each with a very unique and varied look and feel. And we are convinced that in this way, literally, the children of the whole world will be able to recognize themselves.
What are the first returns after the broadcast of season 1 on TF1?
RM: We are very proud to have TF1 as our historical partner. The series regularly ranks in the top three on the channel and peaks at over 32% audience share. It was this initial success that made TF1 very quickly want to launch a second season. The quality of the first season, followed from the beginning by WDR (Germany) and Disney France and Benelux, convinced its funding partners to continue the adventures of the second season when they had not yet launched the first season. We are very proud of this. and we are especially grateful to them.
Your partners really saw the potential of the series and trusted you very quickly, how do you explain that?
RM: As I mentioned, the broadcast success of this flagship channel, TF1, naturally motivated our other original partners. So WDR in Germany and Disney in France and the Benelux, who were creatively involved from the start, could be linked to all stages of creation. We are also fortunate to have a showrunner in Sylvain dos Santos who is very approachable for international promotion and sensitive to international distribution issues.
In short, there has been excellent collaboration between talent, production, financial partners, and international distribution since writing and conception.
How do you see the future of the series internationally?
RM: We are very confident in the success of the series internationally, especially since we have a second season, which is even more important for a 26-minute series. The series has already been sold in Australia to ABC, in Portugal to SIC, in Canada to Télé-Québec, just to name a few, and we have very active discussions at the platform level as well as many other territories.
Last but not least, The licensing potential of the series, of course, is very important. In France, we launched various collections in a publishing house with novelization, manga and comics! Drones are of course in preparation and many other promising projects are being developed in France and abroad.
All these parameters make us happy and proud that we have produced and distributed Droneers worldwide and we are convinced that the series will grow and attract more and more viewers in the coming months.
Last update : June 07, 2022 at 09:59 CET