How Safety Experts Tech wants to reduce traffic accidents

In Morocco, traffic accidents cost the national economy 19.5 billion dirhams a year, or 2% of GDP. Costs that driver-assistance technologies (Smart ADAS) can reduce, greatly contributing to the safety of passengers and drivers and reducing the risk of traffic accidents. An example is given by Safety Experts Technologies, a provider of technological solutions related to road safety issues. Explanations with its founder Amine El Hettar.

Every year in Morocco, about 3,500 people die in road traffic accidents and 12,000 are seriously injured. This results in exorbitant social and economic costs. “The cost of a traffic accident is not limited to the road; they create ripple effects throughout the economy. Loss of income, property damage, insurance premiums, loss of taxes and strain on the healthcare sector are just some of the significant costs associated with traffic accidents,” explains Amin El Hettar, founder of Safety Experts, to Le Matin newspaper. Technologies, a provider of technological solutions related to road safety issues.

As the premier user of IAE Connected Solutions, SMBs support global technology leaders (ADAS IAE and Artificial Vision Solutions, Road Map Experience, IAE Drones, Data From Sky) for communities, cities, governments and large customers. But in addition to offering easy-to-use solutions that aim to control costs, save time, and improve risk prevention (saving lives), Safety Experts Technologies strives above all to provide a “technological answer that complements the Narsa (National Highway Traffic Safety Agency) mission: to reduce the number of claims and save lives, cut spending significantly to have a positive impact on GDP over time.”

Crashes: 2% less than GDP each year

In Morocco, road safety represents a socio-economic cost of 19.5 billion dirhams per year, or 2% of GDP, according to our expert: “Each victim is worth 800,000 dirhams. 93% of accidents are due to human error, and 80% of those human errors are caused by 3 seconds of inattention (…). However, driver assistance technologies (Smart ADAS) make a significant contribution to the safety of passengers and drivers, significantly reduce the risk of traffic accidents and provide lower fuel consumption,” deciphers the Smart Road Safety technology expert. According to him, statistics show that the use of technology can reduce accidents by 30%, deaths by 50%, and claims costs (especially among young drivers) by 45%,” El Hettar develops. which has over 30 years of technical and commercial experience in the new technology sector, especially in Morocco.

The wonders of digitization

For the Moroccan and African market, Safety Experts Technologies offers several types of solutions. First, “ADAS System”. This solution allows you to identify potential risks on the road in real time. Using artificial intelligence, it detects lane markings to indicate to drivers when they are leaving their lane and reads speed limit signs. “When an imminent danger is detected, the system provides real-time visual and audible alerts to keep everyone safe. Thus, the system provides drivers with a critical time to take corrective action and possibly avoid or mitigate the effects of a collision.) Blind Spot Detection (BDS) then assists the driver in detecting a bicycle/motorbike in the blind spot, especially on the side of large trucks/buses, and draws the driver’s attention to their presence.

Another solution also seems to be useful: “DMS”, which is a camera-based drowsiness and attention warning device for the driver: it detects distraction, drowsiness, yawning, phone use and driving situation, smoking and alerts the driver to prevent accidents and warn about the situation. Finally, the smart driving solutions provider recently launched a new concept: “Baby Care”. The system is designed for any driver who transports children under the age of 4 in a personal vehicle and is designed to keep children safe.


Questions to Amin El Khettar, founder of Safety Experts Technologies

“Recommended to summarize technological solutions for driving assistance”

Le Matin: Morocco aims to reduce the number of traffic accidents by 50% by 2026. How can ADAS solutions help you achieve these goals?

Amin El Khettar: ADAS systems make it possible to analyze the history of requirements, the benchmark depending on the context and sector, their generalization and promotion in Morocco. In addition, in order to reduce losses for drivers, pedestrians and cyclists in some countries, the state and insurance companies have introduced subsidies to support businesses, individuals and organizations. In some cases, trucks over 3.5 tons, as well as school or passenger vehicles, must be equipped with ADAS. We highly recommend generalizing technology solutions for driving assistance.

Are you working on other solutions than the ones mentioned?

We are also working with partners such as Geostationary Drones and Data Sky to offer complementary solutions: traffic management and analysis, delay and traffic collapse prevention through rapid response; Early detection of emerging traffic jams can immediately detect car thieves in violation of traffic rules. In order to present our vision and the solutions we offer internationally, we have registered with several African discussion forums (African Transport Policy Program (SSATP) and the Global Road Safety Fund (GRSF). We have just received accreditation to participate in the headquarters United Nations in New York at the High-Level Conference on Improving Global Road Safety on 30 June 2022.

How can ADAS solutions compensate for the lack of signage and floor markings that we are noticing in some areas?

It is true that the lack of signs and markings on the ground can reduce the effectiveness of the classical ADAS system, especially when crossing lines in certain areas. Now, with the advent of self-driving cars in a few years, and in order not to get lost (technological gap), it is important to gradually provide durable and effective marking and signage solutions in order to be able to re-digitize the road. to be in the evolutionary phase of mobility.