A. de Fussigny, the French cognac house, is revolutionizing the codes with its latest vintage, 2050 Organic Cognac, its new organic spirit in a unique bottle. The Green Gen bottle, made from woven flax fibers and bio-resin and entirely made in France, was developed by the Toulouse-based startup Green Gen Technologies.
“We have created a composite package that includes flax fiber. All quality tests have been passed, in particular the quality behavior of the content (alcohol up to 60% vol.), the behavior of the closure under the required temperature conditions, pressure and humidity,” explains James de Roany, co-founder of the company in 2017.
Reaction to lack of glass
This innovative container has minimal carbon footprint and is suitable for all still and sparkling wines and spirits. Linen fiber is very thin and is known for its strength and lightness. Its power has been proven by its use in various industries such as aeronautics. Not very water-intensive, flax grows very well in France, the world’s leading producer of flax fibre, providing a local supply of raw materials.
USuper strong, ultra light, waterproof and durable, The Green Gen bottle isthere is no ecological solution. In addition, the bottle weighs about 85g, while a traditional hard liquor bottle weighs between 700g and 1kg. This also allows in response to the current shortage of glass bottles, a new consequence of the war in Ukraine, as well as the rise in their cost.
“Our goal is to offer the industry, as part of a global approach to ecodesign, a carbon-reduced alternative to oil-based glass and plastics,” adds the former manager of French vineyards and traders.
Expand the bottle more “widely represented in the market”
Per Maison A. de Fussigny launches its new cognac there is a way to be specific in this unique patented bottle.”a bold environmental vision“.lThe cognac company associates this bottle with the second innovation: natural resin label, paperless, biodegradable and water soluble. They will be the first to apply it to the wine and spirits market.
“We are proud to be the first to use the Green Gen bottle, which is not only very strong but also 10 times lighter than a traditional bottle. In terms of carbon footprint, we are committed to finding solutions with the lowest greenhouse gas emissions.” says Thomas Gonon, president of Maison A. de Fussigny.
The house hopes that other wine and spirits producers will quickly follow suit, replacing their various containers with the Green Gen bottle.
“The initial production volume is 5,000 bottles, and we do not impose any exclusive rights on it so that it can be widely distributed in the market. For us, this bottle is one of the first-class packaging solutions of tomorrow. is a material that can be detected by touch, which reverses the traditional codes of the bottle and transforms the taste experience, ”explains the manager.
Build a bottle factory
New contracts coming soon Green generation technologies. Indeed, several major brands and producers of wines and spirits around the world have shown interest in sustainable packaging.
In order to meet the future needs of its customers, the Toulouse company wants to produce its containers very quickly on a large scale. Starting this year, the startup will open its first production facility near Toulouse, which aims to supply between 45,000 and 50,000 bottles of cognac and wine.
From 2023, this workshop should increase and be able to produce almost 450,000 bottles of wine and spirits. At full capacity, this facility can produce up to one million bottles of Green Gen per year.
“At the same time with a lag of 12 to 18 months.“, James de Roani, director of the company, aims to build a new generation energy independent plant and produce 30 million bottles per year on an industrial scale. To fund this industrial production 4.0 tool, Green Gen Technologies wants to raise several million euros between the end of 2022 and the beginning of 2023.