Bespoke shoes tailored to your needs thanks to… 3D technology

(ETX Daily Up) – Waste, comfort and personalization: Today, new technologies are allowing the fashion and footwear industry to reinvent itself to offer the public a tailored experience to suit their needs. Maison Felger further promotes the experience by combining French craftsmanship and 3D technology to create shoes tailored to customers’ morphology as well as their lifestyle and hiking habits.

How many times have you succumbed to the impulse purchase of a pair of shoes without knowing if they would fit your daily habits? A situation that not only breeds disappointment – what could be worse than falling in love that doesn’t materialize? – but also a clear mess. And if the second hand allows today to overcome this type of shortcomings, it is not a cure for everything. That’s why Maison Felger, a French luxury brand based in Brittany, has decided to invest in new technologies to offer shoes that fit their customers’ feet perfectly.

“The Maison Felger story begins when founders Maria and Cyril Karunagaran realize that finding the right shoe is harder than you might think. Today, most people buy a pair of shoes based solely on how comfortable they feel while walking. a few minutes of fitting. Not being able to make sure they really fit them”, represents the luxury brand.

From measurement to final adjustment

The idea is simple. This includes the use of 3D technology to make shoes custom-made, in other words adapted not only to the morphology of each client, but also to their perception of comfort, their lifestyle and their walking habits. The goal is to design footwear that will stand the test of time without any restrictions. Something has been made possible by the use of a 3D scanner. In five steps, the luxury house manages to create a kind of perfect pair of shoes, thought out and designed for its future customer, without skimping on the French know-how that also makes the brand famous.

From the first meeting, the client goes to the 3D scanner to take the exact measurements of each foot so they can be sent to the production facility in Brittany for the first custom mold to be 3D printed. Maison Felger’s experts then take the time to gather information about his lifestyle and walking habits, his tastes, or even the characteristics of his feet, in order to match him as closely as possible with a pair of shoes that will look like him. Then it’s time for the final adjustments with a test prototype, then choosing a model, color, material, or even a pattern, before the shoe goes into production for several weeks. Its end!

For the moment, and also because it is a luxury house based on French craftsmanship, this operation has a cost that not everyone can afford: the first models are offered from 1650 euros. But the use of such technology could become more widespread in the coming months and years, allowing the public to get custom-made products at a lower cost.

3D printing for sustainability

If Maison Felger uses 3D technology to offer its customers a personalized experience, it’s also a matter of dealing with overproduction and waste. More and more brands are showing interest in 3D printing, for example, to create models on demand, reduce water and energy consumption, and create fully recyclable shoes. In the fall of 2021, Heron Preston partnered with Zellerfeld to unveil groundbreaking 3D printed shoes. A beta launch, of course, which already promised an endless rework of every pair.

But the US company Hilos seems to have been the most successful in this regard, as it currently offers no less than four models using 3D printing. Not content with reducing its environmental footprint, the brand is also embracing the opportunity for customization, as 3D printing allows it to offer sizes tailored to suit everyone.

On another roster, British brand Pip & Henry just received a donation to develop the first stretchy shoe that grows at the same rate as children’s feet, in an effort to reduce waste that particularly pollutes the planet. . Regardless of purpose or use, new technologies have truly begun to revolutionize our wardrobe for more sustainable and personalized fashion.