AfDB Technology to Transform African Agriculture Initiative Awarded

America’s largest organization of journalists and people of color has awarded the African Development Bank (AfDB) a Hail to Excellence award for the bank’s Technology to Transform Agriculture in Africa initiative. The AfDB said in a statement that the National Association of Black Journalists praised the Bank’s excellence in media relations and online marketing as part of a landmark initiative also known as TAAT. The online marketing campaign highlighted the impact of the TAAT program, which provides climate-friendly agricultural technology to millions of African farmers, helping African countries produce more food, the same source said. And to clarify, the awards were announced recently at a gala held as part of the joint convention of the National Association of Black Journalists and the National Association of Hispanic Journalists at Caesars Palace in Las Vegas, Nevada. “This recognition by the National Association of Black Journalists comes at a time when the food security of Africa and the world is being threatened by Russia’s war in Ukraine. Our bank messages tell the world through the stories of African farmers participating in the TAAT program that Africa has solutions to increase food production and reduce dependence on maritime grain imports,” said Ms. Beth Dunford, Vice President . President for Agriculture, Human and Social Development of the Bank. “The Salute to Excellence award also honors the Bank’s staff, consultants and partners who work in these communities to improve the quality of life for people in Africa. Their experience helped shape our communications campaign,” added Ms Dunford. In July, the AfDB Board of Directors approved $30 million in new funding for the TAAT program, which overall aims to increase Africa’s food production by 100 million tons and reduce poverty for 40 million people by 2025. The Bank’s digital campaign showcases some of the millions African farmers who benefit from certified wheat, corn and other climate-sensitive seeds, fertilizers and technical support have been funded by the TAAT program since its launch in 2018, the text says. The National Association of Black Journalists’ Hail to Excellence Award is the third international recognition for the Bank’s communications TAAT initiative. TAAT received the Golden Stevie – first place – in the Best Documentary category at the International Business Awards, as well as the Outstanding Communicator Award for Online Video from the New York Academy of Interactive and Visual Arts. The Bank was also nominated for an Excellence Award in the Online Commentary category of the competition for a selection of opinions written by Mr. Akinwumi A. Adesina, President of the Bank, Ms. Dunford, Vice President, and Mr. Wambui. Gichiri, former acting vice president. The Hail to Excellence awards honor journalists and communications that best cover the realities of the black world or touch on issues that affect the black community around the world.