While cinema is celebrating in Cannes, Arcom and CNC have released some figures and developments regarding audiovisual piracy.
A pet peeve of cinema at the center of this weekend’s debate at the Cannes Film Festival. Various film and digital players gathered to discuss the fight against piracy during the event. If piracy has declined by numbers and many sites have been blocked by operators, then the problem is far from being solved.
Thus, Arkom explains that “IThe fight against piracy must be an agile approach that must constantly question and reinvent itself“, announcing that access to 700 root pirate sites and 1200 additional sites has been blocked by French operators. On the part of illegal IPTV, the Audiovisual Piracy Association (ALPA) for its part led to the closure of 38 services. For example, in 2017, there were 14.9 million unique monthly users of pirate platforms compared to 8.6 million in Q1 2022. The fight against piracy has led to a real drop in illegal activity, in particular in terms of attendance at sports competitions. For example, between February 2021 and February 2022, there was a 77% drop for the Champions League and -76% for Ligue 1 over the same period.
However, the ways in which pirates are used are changing, in particular with the dilution of the consumption of illegal content on several sites, only 2.8 million users out of 8.8 million qualify as exclusive, i.e. using a single platform. An observation that translates into a drop in visits to the top 10 illegal streaming sites; they accounted for 73% of consumption in 2017, compared to 34% in Q1 2022.
An emerging illegal market requiring an appropriate response
In addition to illegal streaming sites, Arcom and players still have a lot to do to fight piracy. Several problems have been identified, such as illegal IPTV (2.6 million users in 2021) or the exchange of pirated links through messaging services such as Telegram, as well as decentralized P2P networks. In response to the fact that this market is still adapting to repression, offering more attractive legal proposals is producing good results. The CEO of SACEM explains, for example, that YouTube and its free offering “led to an 80% reduction in piracy over the past 6 years. In 2021, we managed to remove 6 million links thanks to our work with Google.”
This debate also provided an opportunity for Frédéric Delacroix, General Delegate of the ALPA, to once again raise the issue of fines for pirates: “that the end user should be authorized by an administrative authority seems like common sense to me“